March 22, 2008
The Two Types of Home-Based Entrepreneur
Don't fool yourself. Having a den with a computer doesn't mean you're ready to run your own business. A real entrepreneur isn't satisfied with their success today. They want to create a business that will continue to succeed tomorrow. They look beyond the present. They are always striving to be more.
Now is the time to start realizing your dreams - to take that first baby step toward having the business you envisioned back when you were slaving away for a thankless boss at a company that couldn't care less about you.
Before you can begin to cure your ailing business and become a thriving entrepreneur, you must know who you really are and what you really want. Your business has to match you. The first thing you have to decide is whether you want to stay small or build an empire. No need to write a whole business plan that only you and your mother will read. Just picture yourself having the perfect business-what does it look like? How are you living your life?
I have found two particular and extremely different styles of successful entrepreneur, the 'Growth Maven' and the 'Lifestyle Guru.'
'Growth Mavens' know how to dream big, and have the ambition to match. A typical Growth Maven runs her business from home to cut down on overhead, but she dreams of the day when she'll be sitting in a suite on the top floor of her own office building. She believes in a future where she's the next mega-star like Michael Dell, Steve Jobs, or Martha Stewart - people who started their companies as a home-based business and turned them into multi-billion dollar empires. She knows that there is no limit to how much money she can make, and she has the drive to constantly innovate her business. But first she needs to move the business out of her house.
The 'Lifestyle Guru' just wants to be his own boss. He was sick of the office politics, the rush hour commute, the aggravating boss and spending far too much of his life in a windowless cubicle. What he wants is the chance to do things his own way, and to take joy in doing work he's good at and likes doing.
The Lifestyle Guru wants to work in her bathrobe and take a break in the middle of the day to play outside with her kids. She's ok with cleaning out her inbox late at night when the rest of the family is asleep. Sometimes she'll work on a weekend, but sometimes she won't. Her work fits in with the rest of her life, not the other way around. She knows there's a limit to how much money she can make, but she's bringing in a comfortable income and has more leisure time to spend with her loved ones. When it works, her life is pretty darn good.
You may already know which type of home-based entrepreneur you are, but if you still are not certain if you are a Growth Maven or a Lifestyle Guru, then I have a little test available online and in my book that could help you figure it out.

Filed under Home by Home Office Success Guru Jeff Landers









